GROOV THC Cocktails are designed to get you in the groove! Tapping into the new and rapidly growing THC beverage market, GROOV aims to offer a good time without the hassle of a hangover. With multiple years of development behind it, GROOV has plenty to offer to keep you moovin’ and groovin’.
YEAR
2024-2025
PROBLEM
Create a fun and identifiable brand that could feasibly enter the THC beverage market.
SOLUTION
The initial project was to create a drink brand, but it later expanded into a company booklet, envelopes, a website, postcards, and more.
GROOV THC Cocktails are modeled after the classic style of a lava lamp, with the main liquid motif coming from the blob shapes of lava lamp liquid. This is incorporated throughout the branding and gives GROOV a timeless feel.
GROOV THC Cocktails are designed to get you in the groove! Tapping into the new and rapidly growing THC beverage market, GROOV aims to offer a good time without the hassle of a hangover. With multiple years of development behind it, GROOV has plenty to offer to keep you moovin’ and groovin’.
YEAR
2024-2025
PROBLEM
Create a fun and identifiable brand that could feasibly enter the THC beverage market.
SOLUTION
The initial project was to create a drink brand, but it later expanded into a company booklet, envelopes, a website, postcards, and more.
GROOV THC Cocktails are modeled after the classic style of a lava lamp, with the main liquid motif coming from the blob shapes of lava lamp liquid. This is incorporated throughout the branding and gives GROOV a timeless feel.
GROOV THC Cocktails are designed to get you in the groove! Tapping into the new and rapidly growing THC beverage market, GROOV aims to offer a good time without the hassle of a hangover. With multiple years of development behind it, GROOV has plenty to offer to keep you moovin’ and groovin’.
YEAR
2024-2025
PROBLEM
Create a fun and identifiable brand that could feasibly enter the THC beverage market.
SOLUTION
The initial project was to create a drink brand, but it later expanded into a company booklet, envelopes, a website, postcards, and more.
GROOV THC Cocktails are modeled after the classic style of a lava lamp, with the main liquid motif coming from the blob shapes of lava lamp liquid. This is incorporated throughout the branding and gives GROOV a timeless feel.
