GROOV THC Cocktail

OVERVIEW

GROOV THC Cocktails are designed to get you in the groove! Tapping into the new and rapidly growing THC beverage market, GROOV aims to offer a good time without the hassle of a hangover. With multiple years of development behind it, GROOV has plenty to offer to keep you moovin’ and groovin’.

A black and white image of a handrawn logo

YEAR

2024-2025

PROBLEM

Create a fun and identifiable brand that could feasibly enter the THC beverage market.

SOLUTION

The initial project was to create a drink brand, but it later expanded into a company booklet, envelopes, a website, postcards, and more.

About the project

GROOV THC Cocktails are modeled after the classic style of a lava lamp, with the main liquid motif coming from the blob shapes of lava lamp liquid. This is incorporated throughout the branding and gives GROOV a timeless feel.

Image of a Gray to white soft gradient
Image of a Laptop on top of an eletronic device
Image of two smartphones with a gray background

GROOV THC Cocktail

OVERVIEW

GROOV THC Cocktails are designed to get you in the groove! Tapping into the new and rapidly growing THC beverage market, GROOV aims to offer a good time without the hassle of a hangover. With multiple years of development behind it, GROOV has plenty to offer to keep you moovin’ and groovin’.

A black and white image of a handrawn logo

YEAR

2024-2025

PROBLEM

Create a fun and identifiable brand that could feasibly enter the THC beverage market.

SOLUTION

The initial project was to create a drink brand, but it later expanded into a company booklet, envelopes, a website, postcards, and more.

About the project

GROOV THC Cocktails are modeled after the classic style of a lava lamp, with the main liquid motif coming from the blob shapes of lava lamp liquid. This is incorporated throughout the branding and gives GROOV a timeless feel.

Image of a Gray to white soft gradient
Image of a Laptop on top of an eletronic device
Image of two smartphones with a gray background

GROOV THC Cocktail

OVERVIEW

GROOV THC Cocktails are designed to get you in the groove! Tapping into the new and rapidly growing THC beverage market, GROOV aims to offer a good time without the hassle of a hangover. With multiple years of development behind it, GROOV has plenty to offer to keep you moovin’ and groovin’.

A black and white image of a handrawn logo

YEAR

2024-2025

PROBLEM

Create a fun and identifiable brand that could feasibly enter the THC beverage market.

SOLUTION

The initial project was to create a drink brand, but it later expanded into a company booklet, envelopes, a website, postcards, and more.

About the project

GROOV THC Cocktails are modeled after the classic style of a lava lamp, with the main liquid motif coming from the blob shapes of lava lamp liquid. This is incorporated throughout the branding and gives GROOV a timeless feel.

Image of a Gray to white soft gradient
Image of a Laptop on top of an eletronic device
Image of two smartphones with a gray background