This project focused on making branding for an event in a selected city. The city chosen for this project was Rome, Italy. Since Rome is such a prolific cultural city, the Tour of Sevens was created as a new take on an iconic location.
YEAR
2024
PROBLEM
Design the Branding and collateral for a large scale event in a specified city.
SOLUTION
Create a brand identity and style guide to inform at least 13 different collateral pieces.
Tour of Sevens was designed to reflect the modern timelessness of Rome and its recognizable imagery. The number seven appears heavily in Roman history, with seven kings before the republic’s founding as well as the seven hills of Rome. The form of the primary symbol is inspired by the “Lucky 7” trio classically seen in casinos to evoke the explorative and exciting nature of the brand. The logo suite was designed with versatility in mind, with usage across a wide variety of platforms, including advertisements and event signage, promotional materials, and merchandise such as sweatshirts, coasters, and t-shirts.
This project focused on making branding for an event in a selected city. The city chosen for this project was Rome, Italy. Since Rome is such a prolific cultural city, the Tour of Sevens was created as a new take on an iconic location.
YEAR
2024
PROBLEM
Design the Branding and collateral for a large scale event in a specified city.
SOLUTION
Create a brand identity and style guide to inform at least 13 different collateral pieces.
Tour of Sevens was designed to reflect the modern timelessness of Rome and its recognizable imagery. The number seven appears heavily in Roman history, with seven kings before the republic’s founding as well as the seven hills of Rome. The form of the primary symbol is inspired by the “Lucky 7” trio classically seen in casinos to evoke the explorative and exciting nature of the brand. The logo suite was designed with versatility in mind, with usage across a wide variety of platforms, including advertisements and event signage, promotional materials, and merchandise such as sweatshirts, coasters, and t-shirts.
This project focused on making branding for an event in a selected city. The city chosen for this project was Rome, Italy. Since Rome is such a prolific cultural city, the Tour of Sevens was created as a new take on an iconic location.
YEAR
2024
PROBLEM
Design the Branding and collateral for a large scale event in a specified city.
SOLUTION
Create a brand identity and style guide to inform at least 13 different collateral pieces.
Tour of Sevens was designed to reflect the modern timelessness of Rome and its recognizable imagery. The number seven appears heavily in Roman history, with seven kings before the republic’s founding as well as the seven hills of Rome. The form of the primary symbol is inspired by the “Lucky 7” trio classically seen in casinos to evoke the explorative and exciting nature of the brand. The logo suite was designed with versatility in mind, with usage across a wide variety of platforms, including advertisements and event signage, promotional materials, and merchandise such as sweatshirts, coasters, and t-shirts.
